• Relaxation Drinks Face Less-Than-Mellow Lawsuits • Download BevNET's 2010 Water Guide • Gatorade to Go Direct to Stores • Regulate or Reformulate? Kombucha Makers Must Decid • Can Coast Brands Help Companies Coast Into Retail? • O Water, Polar in Deal Talks • Best of 2010 Begins at BevNET; CSPI Punts on Enviga • Coca-Cola Names Leaders; BAWLS is Back
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Powdered beverage mixes aren’t new technology. Tang has been around long enough to have been used during NASA’s Gemini program in the 1960s, and, early on, Gatorade sold in canisters as often as it sold in bottles. But modern marketers have taken a new twist on powdered drinks. New powdered beverages come in single-shot sleeves, called “sticks,” that can go everywhere that bottled water can.
V8 recently turned to an ally to try to pump some life into the brand: fruit.
Magic Hat aligns itself with the West Coast's Pyramid Breweries
Energy drink margins are still the envy of the business.
8-packs, beverage colors and wellness claims.
Trucking energy drinks, BPA is back and bottled water labels.
While these times are tough right now, they too shall pass.
When all else fails, post a photo of a cat enjoying your product.
Dos Equis' variety show and holiday gift packs
Beer, wine, spirits, recovery drinks, RTD tea and kids beverages
Reduced-calorie is growing in lockstep with zero calorie.
$4 12 oz. juices might not be so appealing to coupon-clipping consumers.
There are enough new “healthy soda” products to comprise their own group.