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Lifestyle Beverages. Lifestyle Beverages, makers of TrimWater, recently participated with The New Jersey Kings of the AIFA as they held their first open tryouts at Rider University in Lawrenceville NJ. TrimWater was there as the participants showed what kind of shape they are in, and how they can stay in shape.
Pacific Health Laboratories, Inc. Pacific Health Laboratories, Inc. launched FORZE GPS, an appetite management tool designed for athletes. The drink contains a blend of healthy fats, protein and calcium that activates the body’s natural appetite control signal. FORZE GPS is available in vanilla and chocolate flavors.
Function Drinks. Function Drinks recently relaunched Light Weight in new packaging that positions the product as a dietary supplement. The platform now includes three flavors: Blueberry Raspberry, Acai Pomegranate and Peach Mango.
Celsius, Inc. In 2009, Celsius rolled out a national television campaign, signed an endorsement deal with actor and TV host Mario Lopez, and added placement at chains including BI-LO Supermarkets, A&P and Pathmark Stores, Harris Teeter Food Markets, Ralph’s Supermarkets and Shoprite Stores.
Vital Pharmaceuticals, Inc. VPX/Redline partnered with the 2009 Ft. Lauderdale International Film Festival as a product sponsor. The company also partnered with the 2009 Wilhelmina Hot Body Model Search, presented by Shape and Men’s Fitness Magazines.
Neuro Brands, LLC. Neuro Brands, LLC introduced Neuro, a line of low-calorie functional beverages including Neuro Trim, a product built around the appetite-suppressing fiber LuraLean.
Funktional Beverages, Inc. Funktional Beverages introduced Red Stuff energy drink, which combines the appetite-suppressing qualities of LuraLean with the potential calorie burning properties of caffeine.
The Coca-Cola Co., Inc. FUZE Slenderize added in-flight distribution with Air-Tran Airways.
CytoSport. CytoSport introduced a calorie-burning shot extension to its Muscle Milk line of protein shakes. Muscle Milk Refuel packs100 mg of caffeine and 5 grams of protein in a 3 oz. shot designed to boost metabolism when consumed three times daily.
SAN Corporation. SAN Corporation launched Tight RTD, an 8 oz., metal-bottled, liquid version of its Tight fat-burning capsules.
American Body Building. American Body Building, maker of fat-burning products including Speed Stack and Ripped to the Max, sponsored the 2009 NPC Atlantic States Bodybuilding, Fitness, Figure & Bikini Championships at the Tribecca Performing Arts Center at the Borough of Manhattan Community College in New York City.
Venga LLC. In the last year, Venga functional infusions added distribution with Exclusive Beverage Distributors for the New York Metro region and Aqua Maestro in Florida. It also earned placement on American military bases in Iraq, Kuwait, Afghanistan and other locations in the Middle East. •