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BRAND NEWS
Code Blue
Halo Labs LLC., the creator of Code Blue Recovery Drink, has announced that Duane Reade will carry Code Blue throughout ts New York City locations. Code Blue is a complete recovery drink, designed by beverage scientists to revive your body. Code ?Blue will support the brand through in-?store promotions and a New York-focused marketing campaign that will utilize ?co-branded materials.
G-Tox
G-Tox, a 4 oz. hangover shot that relies on Glucarate, a patented ingredient for Phase-II liver detoxification, is being test-marketed in San Diego, Boulder, and Austin. G-Tox is actively seeking new investors and partners.
Rehab
Fuze Beverages, owned by the Coca-Cola Co., Inc., is re-launching Rehab on April 1 with the goal of marketing a less caloric hangover-easing beverage that still tastes good. The new product will have 25 calories per 12 oz. can and will be the official drink of the Hard Rock Hotel and Casino.
Alcohol Killer
Alcohol Killer is currently being distributed in Northeastern Ohio in restaurants, beverage stores, sports clubs, bars and retail chains (Heinens, Beuhlers and ACME Stores). It is also distributed in Southern California, Western Pennsylvania, Iowa, Illinois, Kansas, Minnesota and Florida. In January 2009, Alcohol Killer was introduced into the Nevada marketplace with distribution at several casinos and retail locations. As of February 2009 Alcohol Killer is also available for retail sale on Amazon.com.
Function Drinks
Function’s Urban Detox can now be found in Duane Reade stores in New York City. Urban Detox works to cleanse the lungs and sinuses of airborne particulate pollution and fight hangover physiology. Urban Detox is available in Citrus Prickly Pear and Goji Berry, and can be found in Whole Foods Markets and Target stores across the country.