• Relaxation Drinks Face Less-Than-Mellow Lawsuits • Download BevNET's 2010 Water Guide • Gatorade to Go Direct to Stores • Regulate or Reformulate? Kombucha Makers Must Decid • Can Coast Brands Help Companies Coast Into Retail? • O Water, Polar in Deal Talks • Best of 2010 Begins at BevNET; CSPI Punts on Enviga • Coca-Cola Names Leaders; BAWLS is Back
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Not so long ago, only the geekiest among us spent more than a couple hours per week on the web. Now, the average American spends 68 hours per month on a computer, and the increased level of internet accessibility means that it is more important than ever for even the smallest beverage brands to stay in touch with consumers.
How do convenience stores keep competitive?
It’s tough to brew change in RTD coffee.
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Illy Cafe's expansion and Crafty Competitors
Enervated Innovation and the lightweighting race
Niches are now the center of the industry
Bring down the price and you might find consumers more willing to gamble
O-faces, soccer sponsorships, BAWLS in Baghdad and Absolut Pride
Juices, CSDs, functional water and spirits
Developers are still battling against Capri Sun and its ilk.
Zico is trying to lead the coconut water category into the mainstream