• Relaxation Drinks Face Less-Than-Mellow Lawsuits • Download BevNET's 2010 Water Guide • Gatorade to Go Direct to Stores • Regulate or Reformulate? Kombucha Makers Must Decid • Can Coast Brands Help Companies Coast Into Retail? • O Water, Polar in Deal Talks • Best of 2010 Begins at BevNET; CSPI Punts on Enviga • Coca-Cola Names Leaders; BAWLS is Back
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At one quarter the size of typical energy drinks and promising a better boost with fewer calories, energy shots are fast becoming one of the most profitable uses of space available to retailers. According to at least one beverage executive, by the end of the next year, energy shots could be a $500 million business.
America’s gasoline may increase soft drink prices.
A retailer's guide to school beverage guidelines.
Fizzling Out? Not Yet, Say Juice Marketers
Cadbury severs Dr Pepper, Blue Moon's high honors.
Beverages' center of gravity has shifted at trade shows
Corona, Nutrisoda, Eco-Luxury Vodka and a giant moose
Miller's low-cal beer, and Bawls' take on root beer
A UPenn freshman unites charity and bottled water.
Are Expo West exhibitors really are the "good guys?"
The bottled water is on top, and plans to stay there.
Energy shots aim for big profits.